Lighthouse Writers Workshop

Lighthouse Writers Workshop is a nonprofit literary center for writers and readers in Denver, CO. 

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Overview: Lighthouse Writers Workshop sought to expand its online presence and engage a broader community of writers and readers.

 

Approach: I developed and executed a social media and content marketing strategy that highlighted Lighthouse’s workshops, events, and literary offerings. The approach included crafting engaging social media posts, curating community stories, and promoting events to drive participation.

 

Outcome: The implementation led to a 51% growth in social media followers. Lighthouse Writers Workshop’s online community became more vibrant and interactive, contributing to its mission of fostering literary arts.